Tools and improve your position in search engines. Start now to choose the most powerful keywords for your real estate , for your decoration store or for your agency. In this article we want to help you apply bold in a post . It does not matter if you are an occasional writer, a content writer or a copywriter : you must know perfectly the art of placing them well. Bold is a typographic variant that allows you to draw attention to special words, ideas, or concepts. Therefore, they are essential to create reading levels that facilitate the reader's task. Thus, normally, the titles, the epigraphs and those highlighted in bold, in this order, are the parts that first capture the attention of the recipient of a written message.
Now, its effect is inversely proportional to the amount placed. The more you put, the less you will highlight what is important . By definition, the important thing is little and brief. So you must correctly dose the use of bold. Table of Contents What are bolds for and how to apply them Bold in online texts: how to highlight words How do bolds influence SEO? What Clinics Email List are bolds for and how to apply them Traditionally, bold has had a diacritical function in writing. That is, they are a wildcard that allows us to highlight a specific part of the content . They are, in this sense, like the spotlights in a play. They focus attention on a specific aspect or character in the scene and thus direct interest in the desired direction.
His literary presence has been residual in novels, plays and even in poetry. However, you will find bold in numerous essays and, above all, in journalistic, advertising and educational texts . Personal judgment basically determines when and where to use them. They are, therefore, an element of style. However, you should always get their administration to allow them to fulfill their purpose. Imagine that, in the same play that we referred to earlier, you illuminate five distant and different characters with several spotlights at the same time. The spectator will perceive a certain chaos and will hesitate because he will not know which one to focus on. If that is your purpose, go ahead.