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In any online text . Imagine now that, afterwards, you leave that same theatrical performance in the dark until the end. Your audience will be forced to overexert themselves to follow the story. Of course, you will not have made it easy for him. In summary, record these ideas well: 1. Bold is used to highlight and facilitate readers' understanding. 2. Bold is a style feature : there are no rigid rules, the correct application depends on instinct... and on the trade. 3. Bad use of bold can confuse your readers . Bold in online texts : how to highlight words Starting from the analysis that we have just carried out, always keep in mind that bold is essential in all online text , but its excess saturates and minimizes its influence. So balance is crucial when managing them. You must place enough to create those desired reading levels .

And, at the same time, just enough not to divert attention or generate interference. We propose, below, some useful guidelines that you should consider every time you face the wonderful task of creating an online text . They are reference guides, you always have the last word. Unless, of course, a proofreader checks your content afterwards: 1. Highlight one concept per paragraph . 2. It is not necessary that all paragraphs be bold. Moreover, it is Clinics Email List usually preferable to alternate them in an unpredictable way, according to the needs of your text, to create a more attractive reading rhythm. 3. With few exceptions, put between 3 and 8 words in bold per paragraph at most. 4. If possible, try to give a certain homogeneity to your bold.

If you use single words, whole subjects, or parts of sentences, try to stick to that criteria whenever possible. If the reader only reads the bold, he will understand the message much better. 5. Apply common sense , do not highlight in bold what is already highlighted by other means, such as titles or epigraphs. 6. Take advantage of this resource to highlight the keywords, but do not repeat yourself. The naturalness when reading is clearly hampered if we permanently highlight certain keywords . In addition, its importance to improve search engine positioning is not what you imagine. We'll see later. 7. The density of bold used should not exceed 10 or 15% of the full text.