Which have settled in different countries around the world, can contribute positively to the prestige of our country, especially in making the Spain Brand have the effect that we all want: to return to the path of growth and strengthen international confidence to attract more investment. Improving the image and stimulating commercial relations and trade between Europe and Latin America were precisely two of the objectives of the business delegation that represented the European Union in the Community of Latin American and Caribbean States (CELAC), held at the end of January in Chile, and of which Grupo Redes de Venta Proactiva was part.
In this context, Fuentes Merino, general director of this Spanish multinational, highlights: "Europe and Latin America add up to 30% of the world's gross domestic product, therefore, as businessmen we have the strategic obligation and the moral duty to work together with our brothers Latin Americans, so that our companies and our countries are stronger together Canadian Hospitals Email List and we can compete in the globalized world economy”. The Spain Brand is currently among the 25 best valued in the world, according to the "Top 25 Country Brands" corresponding to 2012-2013, placing Spain in the 19th place after having lost five positions compared to the previous year, as a result of the crisis.
According to Fuentes Merino, Spain has more than enough arguments to demolish the negative ideas that have been created around its position in the world, therefore, it considers that it is essential to start a job of image and national awareness from the inside out, in order to to be able to project our positive aspects and make our internal market start to function again with more vigor than before. In this sense, the director of the multinational recalls that Spain is a country that has historically known how to grow in the face of adversity, however, in the current situation it has had certain difficulties in transmitting to the rest of the countries -many of them commercial partners- that their vision of us is distorted.
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